In Q3 we have seen an impressive turn around in events, when the South Korean company took the first place over Apple as the number one smartphone manufacturer in the world. The company managed to reach this level of success thanks to the sleek design of its highly-end products. The other companies. namely Nokia, HTC and RIM can barely maintain the interest of their customers.

Samsung is also boosting its sales with their high-end memory chips and OLED displays. Many of its key rivals are using Samsung components for their devices paying considerable fees. The company stated earnings of 5.2 trillion won ($4.5 billion) in this last quarter, surpassing what Thomson Reuters have predicted to be 4.5 trillion. It has been said that the real number my increase or decrease by 200 billion won when the final earnings will be released.The profit registered by Samsung was about 5.0 trillion won gained in the Q2 of 2010 and with up 22% increase in Q3 of the same year.

A Daewoo Securities analyist, Song Jong-Ho said that “Samsung has traditionally seen its first-quarter profit drop from the fourth quarter, but profit will hold up well, reaching between 4.5 trillion won and 5.0 trillion won, with smartphone sales expected to rise further”. Smartphone sales begun in 2010 when the company entered the market and now this department is its most successful income generator.

Samsung is able to quickly produce a wide range of smartphones, reaching every market segment with far more ease than Apple. HTC shocked the world with their earnings for the past several months and it’s viewed as a serious competitor for Samsung, although in the last quarter of 2011 the profits dropped and the company’s flagship model took the number four place in the world, behind Samsung’s Galaxy and Apple’s iPhone.

Smartphone Gains

Samsung registered a 1.4% decrease in market share, after earning 1.11 million won this week. Samsung is the most valuable company in Asia with $150 billion market value. The forecast for Q4 is 35 million, 25% increase from the previous three months, competing with Apple’s most recent iPhone release. In 2012 analysts predict 170 million smartphone sales for Samsung, according to Korea Investment & Securities and BNP Paribas, up from 95 million in the previous year. The main benefit for this evolution is the ever spanning product portfolio led by the high-end Galaxy models as well as Samsung’s cheap model lineups.

Kim Yun-sang, fund manager at IBK Asset Management said “as expectations for Apple to continue its innovation trail is receding a bit, this will be the year when Samsung solidifies its commanding lead in the smartphone market”. Samsung estimated to reach 47 trillion won in sales in sales in the forth-quarter. Courts are also starting to favor Samsung more and more allowing the company to get more seriously into the tablet PC market. The future looks promising for the South Korean manufacturer.