The highly anticipated Nokia smartphone has failed to take over Apple and Google smartphones, despite tremendous positive feedback received from critics. It’s becoming increasingly difficult for the Windows OS platform to find its way to the top where Android and iOS are holding the ground. The first model Nokia launched, the Lumia 800, managed to reach only 2% of the European market, according to a survey performed by Exane BNP Paribas.

There was nothing wrong with the new sleek-looking Nokia devices besides the minor software issues that were affecting battery life, but unfortunately the customers weren’t persuaded to buy. Microsoft-based smartphones hold 2% of the market share, which is significantly lower compared to Apple at 20% and Android at 50%.Pierre Ferragu, analyst for Bernstein said that “there isn’t much room left for a third ecosystem. The smartphone market is consolidating fast.”

Since October 26, Nokia has lost 20% of its market share and experts predict that Nokia won’t be able to keep up with the trend. Surprisingly, the phones operating Symbian are still selling well outnumbering Windows-based devices 10 to 1. But Nokia is gradually shifting towards Windows and is more likely for the Microsoft mobile OS to take over the older Nokia platform over the following quarters, although analysis’s predict low earnings for the company. The fact that Microsoft made Windows Phone available to previous rivals tells us how serious the situation currently is.

Nokia officials are defending Lumia, saying that the phone reached a “positive momentum” but refuse to release any data. One CEO stated that Nokia never counted on Lumia to give the company that quick turnaround that everyone is hoping to see, but he said that Lumia is the first step in reaching the company’s goal.

The analysts are equally split into two camps, one that suggest “sell” while the other suggesting “buy”. The truth is, we don’t really know what’s going to happen to Nokia, maybe the third world countries that seem to prefer Nokia over other manufacturer will be able to revive the behemoth that the company once was and still is to some extent.

Jari Honko and analyst from Swedbank who rates Nokia a “buy” sais “with current, and upcoming models, Nokia can win back market share in both — in feature phones and in smartphones. Today’s share price does not take into account any recovery in the Nokia market position.”

Overall, Nokia is still doing well. Its regular cell phone segment holds the largest market share. The company has one of the strongest patent portfolios on the market, and those alone are worth more than their current share value, which are now at 1.36 Euros per share.

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