Trade2save.com will offering $700 for a used iPhone 4 32gb and $600 for the 16gb version. This is not a gimmick price says CEO Chris Whittome, founder of Trade2save and sister blog trade2save the planet. “The prices we give reflect the current market value and give us a workable margin when we come to resell them through our online retail channels.

Currently competitors have not made any attempts to match this price. Gazelle at time of press are currently offering $493 for an iPhone 4 32Gb in ‘perfect’ condition, while buymytronics will give $506 for a new one.

The online resellers lean too heavily on convenience and being green and not enough on ‘value for money’. There’s a margin in the price we give – it’s time the competition made moves to be more competitive in the pre-owned prices they offer customers who wish to sell their items at a price more like craigslist.

trade2save.com is currently under testing at trade2save.net and will be launched later on in the month. If you’d like to take part in our testing please let us know at sales@trade2save.com