Reel Video of Berkeley closed its doors for the last time today. As loyal customers visited their favorite community haven to hand in their rentals, liquidators on the inside were removing all its famous video stock from the shelves.

The stock was sold off Monday to a small syndicate of Video retailers for $150,000. This will come as a shock to customers who pledging donations to raise a significantly higher sum than this. The store’s annual gross revenue was in excess of $1,200,000 a year, making it by a margin the most profitable store in Movie Galleries Stable, who are also planning to liquidate all its remaining Hollywood stores. With creditors closing down the jewel in the crown store, it is highly unlikely that any other stores in its stable will survive.

All stock will be removed from the store by the end of Wednesday. Having kept the original branding of founding store Reel, it is unlikely that Movie Gallery will make any efforts to remove the signage. Reel’s databases were never mixed with that of Hollywood, it was run as a complete independent. As an independent company it would have been in a financial footing to survive, however no bidders were prepared to buy the video store in light of the industry’s decline since Netflix and Red Box effectively took over the market. Stuart Skorman had made a serious bid which was turned down by creditors, and local business man Chris Whittome had considered turning Reel into his flagship for the online buy and sell business trade2save.com. It was proposed that the store under the new ownership of trade2save.com would buy and sell Cell phones, digital cameras and electronics, video games and movies keeping all the original stock in tacked for purchase or rental to the local Berkeley community.

A Budget Rental Truck was seen this evening parked in the drive way of the store and blinds have been shuttered as the stock is boxed and moved out.