The American economy is in the slumps and our culture of mass consumerism is being called into question both fiscally and morally. Originally posted in 2007, an extremely interesting and provocative lecture was held by McAlvany International Collectors Associates (ICA) economists, predicting the very economic declines and issues our nation is currently facing. Many of these very predictions seem to point to the growth of the pre owned sector in lieu of the current American economic situation. While it is always easy in hindsight to say these current recession trends were to be expected, more attention is now rightfully being given to the dramatic increase of gray market exchanges of used goods.

Perhaps the most relevant section of the lecture to trade2save.com concerns the issues of mass overproduction by China and other Asian exporters and the overconsumption by the US, specifically in the sector of consumer electronics. Fueled by economic bubbles created with the intent to encourage unsustainable amounts of production and purchases, a culture of spending and waste became the norm within the United States. Now, following the “.com” and housing market busts, millions of jobs have been outsourced, our purchasing power/currency is diminished, and our amount of “stuff” (including waste) and debt is overflowing.

Ironically it has been America’s spending power and over consumption that has kept its economy afloat over the past few years. With inflation and our weakening currency, saving money is far less profitable due to the dollar’s steady decline in value.  However, now with debt finally catching up to consumers and the ability to purchase jeopardized, Americans are now becoming more frugal and conscientious in their spending and demand for new products. While most would be right to see these economic changes as negative, this could also be the transformation in buying discourse and priority that the U.S needs to reduce personal and national debt. 

Just as trade2save.com encourages the buying, selling, and trading market for electronics, multiple indicators point to growth of buy/sell/trade markets and classifieds. Many business journals are reporting bulk consumer good superstores like “Sam’s Club” and “Costco” partnering with used electronics companies such as EcoNew.com and gazelle.com, partnerships that were unthinkable until recent events. As the spending power of the average American continues to fall, trends such as extended product use/life and buy/sell/trade expansion mark a major shift from the traditional market approaches by electronics companies.

As revenues from all consumer goods have fallen, the electronics industry took an especially hard hit, dropping as much as 50% in certain sectors. In a recent article, Electronics website and specialist “Electronics Design, Strategy, News,” or EDN, cited the major decrease in demand for new electronics is due to the lack of disposable income by consumers, a relatively new issue for the electronics market. EDN notes that “This downturn has a very different dynamic than anything that the electronics industry has seen before… Previous downturns were caused by too much capacity. This one…is caused by a steep and sudden drop in demand.” (Hamburt, 2009) With the entire population being affected by the recession, electronics companies are now forced to create new strategies to cope with “entire markets undergoing fundamental changes” (Hamburt, 2009). As electronics producers face lower demand for new products the pre owned market is flourishing, marking a major opportunity to focus on used electronics.

This growth of the buy/sell/trade gray market, specifically in the domain of used electronics, isn’t going unnoticed by consumers, many of whom are now purchasing from liquidated tech companies. With journals such as “U.S. News and World Report” publishing advice recommending the purchase of used electronics, its little surprise that electronics producers are witnessing buy/sell/trade exchanges taking a chunk of the electronics market. With many corporations going under, many of their electronic gadgets are being sold to liaison companies which refurbish and resell to businesses and individuals.

Liquid Technology Inc. is just one of many companies which, similar to trade2save, focuses on used electronics. According to economic journal “www.bloomberg.com,” the number of businesses filing for bankruptcy increased 42% in 2008, making failed companies’ electronics a major source for inexpensive technology. New businesses and individuals alike are all taking advantage of the situation, as “the fire sales have drawn customers that don’t normally buy used equipment…They’re finding they can still get brand-name equipment, such as computers from Round Rock, Texas- based Dell and Hewlett-Packard Co. or networking products from Cisco, at much lower prices.” (Hoffmann, 2008)

Buy/sell/trade gray market expansion is not just limited to electronic gadgets, as many forms of pre-owned home entertainment are gaining momentum and following the trend. With consumers opting to stay in and save money from costly outings, home entertainment such as movies (DVD, blu-ray) and video games are in high demand on the buy/sell/trade market. With companies such as GameStop making $2 billion on selling pre-owned games, nearly a third of GameStop’s revenue, it is clear that buying, selling, and trading xbox 360, playstation 3, Nintendo DS, and Wii titles is major market. Video game news site www.gamasutra.com reports that “numbers on resales are bound to head upward… as gamers — like everyone else — look to save a few bucks during the deepening recession” (Hyman, 2008).  According to a recent survey of gamers, 1 in 4 gamers who had previously never purchased pre owned video games or game consoles planned to start in the next year.  Furthermore, around 49 million gamers had purchased and 26 million gamers had sold a pre owned video game within the last year.

Perhaps even more telling is the rapid expansion of internet classifieds sites like “Craigslist,” which serve as popular channels for buy/sell/trade exchanges. According to Small Business Labs, in just the past year Craigslist.org showed a 105% year-over-year percent change in search prevalence, overcoming both “myspace.com” and “facebook.com.” This is attributed as a direct reflection of consumers’ increased interest in buying and selling used goods in order to save/make money during these harder financial times. Ranging from anything from laptops to last year’s iphone 3G, craigslist and classified represent a local effort to profit from what previously may have been stored in the garage or tossed.

 Along with the success of craigslist and buy/sell/trade markets, multiple other classified sites have been launched and are already expanding quickly such as ebay’s “kajiji” and oodle. As new, must have electronics continue to be released, these exchanges of used smart phones, PS3 slims, etc. still allow a cash strapped consumer to get the hottest tech gear, albeit at a lower price. Time magazine noted the fierce competition for online classified supremacy, as the once considered “stagnant sector” of online classifieds has grown 35% in the past year alone, totaling to a $15 billion market.

            With such buy/sell/trade  practices on a dramatic rise, it is a strong implication that companies such as trade2save, which specialize in the used/refurbished market, will play a major role in the future of American consumption habits. Trade2save loves our gadgets as much as the rest of the world, and while there will always be a demand for new, innovative products, hopefully we all as consumers can still manage to purchase the products we want (even if used) while selling our unwanted products for others to enjoy as well (and make some pocket cash!) While trade2save strives to encourage the moral fiber of such buy/sell/trade exchanges because of their huge environmental and humanitarian implications, the average consumer will profit regardless of their intent and can rest assured that they are both saving some green while going green.

References:

Hamilton, Anita. “Taking Aim at Craigslist - TIME.” Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com. 18 June 2008. Web. 15 Oct. 2009. <http://www.time.com/time/business/article/0,8599,1814457,00.html>.

Harbert, Tam. “Electronics companies brace for a long, hard recession.” Electronics Design, Strategy, News. 10 Mar. 2009. Web. 14 Oct. 2009. <http://www.edn.com/article/CA6643065.html>.

Hoffmann, Katie. “Cisco, Dell Sales at Risk as Slump Fuels Gray Market.” Bloomberg.com. 5 Dec. 2008. Web. 15 Oct. 2009. <http://www.bloomberg.com/apps/news?pid=20601204&sid=ag5pxFL3YpFY>.

Hyman, Paul. “As Recession Deepens, Used Games Get More Painful.” Gamasutra. Think Services, 8 Dec. 2008. Web. 15 Oct. 2009. <http://www.gamasutra.com/view/feature/3872/as_recession_deepens_used_games_.php>.

King, Steve. “Craigslist Continues Strong Growth.” Small Business Labs. 23 Mar. 2009. Web. 14 Oct. 2009. <http://genylabs.typepad.com/small_biz_labs/2009/03/craigslist-continues-strong-growth.html>.

Lagesse, David. “Used Electronics Can Make Good Buys.” U.S News & World Report. 19 Feb. 2008. Web. 15 Oct. 2009. <http://images.usnews.com/money/business-economy/technology/articles/2008/02/19/used-electronics-can-make-good-buys.html>.