Trade2save.com for a limited time will be giving each new member signed up a free $5 worth of store credit with no strings attached. This kind of give away may be seen by many as a throw away, but Chris Whittome doesn’t see it that way. ” It’s hard enough to get people to visit your site, but it’s worth every dime if you can just get them to make that 1 first transaction… Once people start trusting a site and feel comfortable after a good online experience, you’re much more likely to use it again.

Having spent nearly 2 decades in the advertising and marketing industry, Chris Whittome has been involved in a number of unusual direct marketing campaigns. “Giving people $5 isn’t really that creative, but it does open doors for us. I was once involved in direct marketing campaign for Sky Digital TV in the UK. The brand managers wanted a campaign that showed how many different channels you could order under the same package. So we did a deal with Domino’s Pizza to create a special Sky Pizza to be delivered free to every customer – each slice had a different topping to represent the different choice of channels you had under one roof, all catering for different tastes in the family…. I think Domino’s sold more Pizzas than Sky sold satellite dishes… sometimes its better not to be too creative”

The $5 offer is expected to last for the next few weeks.