WALL-E is one of the better animations to come out of the Disney Pixar creative collaboration.

It’s a heart warming tale of WALL-E, a Waste Allocation Load Lifter – Earth Class unit. The lovable robot manages to stay functional after 700 years of service by recycling bits of other WALL-E robots which have perished over the centuries of cleaning up the Earth.

A thousand years earlier in the 21st Century, the Buy ‘N’ Large corporation had (miraculously) taken over every single service on Earth, including the government. They are to blame for the rampant over production and subsequent pollution that ensues – turning Earth into a wasteland of e-waste and junk – void of humans, who generations later, remain living lethargically on a space cruiser many light years away.

The Buy ‘N’ Large corporation is a more acceptable bad guy to portray than the dozens of consumer brands who benefit from today’s throw away society.

A more realistic landscape (the one we see today in Asia) would be the mountains of e-waste filled with broken Sony plasma screens, Panasonic DVD players and colored iPod shells. This later imagery would never have gotten passed Disney’s largest stock holder.

The real message to be taken from this summer’s No. 1 blockbuster is that most of what makes up e-waste today is non recyclable and has absolutely nowhere to go.

    only about 12% of the e-waste we produce is recycled. The rest will joint the mountains of e-waste which one day might challenge the Himalayas.

We see the pictures of Chinese villagers picking their way through circuit boards and recovering the poisonous alloys and by-product, but this only makes up about 12% of the junk that we ship to them. The rest stays strewn across the countryside on e-waste dumps which closely resemble the make believe ones depicted in WALL-E.

If the electronics we produce today are largely non recyclable, why is the drive towards recycling them so prevalent, when a drive to re-use them or make them last longer goes relatively unheard?

So long as the green back is more powerful than the green lobby, more funds will be driven towards green perception than green reality – The burying of the National Computer Recycling Act is testament to this. Only when every bit of electronics is recyclable (and this includes Xbox, Playstation, Wii too) will we be able to start slowing the acceleration of e-waste dumping.

Until the Utopian vision of green electronics magically appears – which will be decades away at best – consumers need to look at other ways to lower the rising tide of e-waste: Buy a pre-owned or used computer, digital camera, cell phone or any electronics device when you can.

When you buy something new you add to the e-waste pile – when you buy used you don’t.

Sell pre-owned or used as well. If you don’t use your old computer, DVD player, cell phone, digital camera or camcorder any more, trade it in or sell it pre-owned  or used so that someone else will buy it from you instead of buying it new and adding to e-waste themselves.

For additional trust, buy used off of a pre-owned retailer who is willing to give a one year warranty on your purchase. That way, you have as much confidence as buying new.

With companies like trade 2 save launching to give consumers more confidence in the pre-owned and used consumer electronics market, we hope that more consumers will take matters into their own hands and prevent the e-waste catastrophe so beautifully animated in WALL-E.