Filed Under (product life span, recyling, spot the difference) by Chris Whittome | Posted on March 14 2008

 

 

Out with the old: The Canon PowerShot SD870 IS

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And in with the new: The Canon PowerShot SD890 IS

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Now I don’t know about you, but I prefer the previous styling and I’m going to miss the 3 inch LDC display - of course, this always gives Canon the opportunity to make it bigger again for the next model a few months later.

Now let’s get inside:

Apart from body style and zoom levels (thanks to 2 extra mega pixels), the camera is not really a step up in terms of technology at all.

I get a tad cynical about new models when all they’re really doing is making a minute style change. The lens, red eye correction and image stabilization etc all haven’t changed from the SD870 IS. And 10 MP instead of 8MP is meaningless on its own. It has got a view finder, but this is at the expense of the previously great LCD screen, which now is merely adequate.

Bottom line: It does mean that all us folk with 6 or 8 mega pixels will start to feel very inadequate until we upgrade to a 10 Mega Pixel BIG BOY. Which is what it’s all about of course, because they’ll sell more of the same cameras to us - and we’ll send more of the same non-recyclable waste back to India and China.

Any real difference to the SD870 IS - judge for yourself -

Shawn Arch at Gadgetell writes: “What is different about the three cameras is body style, LCD size, and zoom level. The SD 890 has a 5x optical zoom with a 2.5-inch LCD screen. The 5x zoom is equivalent to a 185mm lens. With a 3x zoom, equivalent to a 105mm lens, the SD790 contains a 3-inch LCD screen. Rounding off the bunch is the SD 770 with a 2.5-inch LCD and a 3x optical zoom.

The PowerShot SD890 IS, PowerShot SD790 IS, and the PowerShot SD770 IS are set to hit shelves with an estimated retail price of $399.99, $349.99 and $299.99 respectively.”

As far as we’re concerned, this is not an upgrade, more a side grade to encourage customers to get rid of the old and buy the new when the old one works fine and hasn’t got a scratch on it. At trade 2 save you’ll be able to buy, sell and trade all your consumer electronics pre-owned or used, so you won’t have to spend a fortune upgrading to keep ahead with technology. You’ll be able to cross trade too, so you can trade in your old movies or cellphones as well as your old digital camera for the one you want. Plus you’ll be saving money and saving the planet by buying pre-owned, and have the confidence of a one year warranty.

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Comments

Simon G on 16 March, 2008 at 12:13 pm #

The LCD screen is the biggest selling point! Why they go and make it smaller? Back in time. Sx


Rory on 17 March, 2008 at 11:57 am #

I like the new view finder - very useful in bright conditions so it is a useful upgrade really


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